Our hospital is Baby-friendly, which means we proudly support women’s informed choices about infant feeding.
Many things influence the infant feeding choices women make, including attitudes and beliefs of the people around her, personal experiences, and complete (or incomplete) information about the choices available.
Our goal is to be part of a system that enables women to get as much information and support as they need to make choices they are comfortable with. We are committed to following World Health Organization, Health Canada, and Perinatal Services BC recommendations on infant feeding.
This global initiative from WHO/UNICEF encourages healthcare providers to provide the best available evidence to support families to make informed infant feeding choices. Based on The Ten Steps to Successful Breastfeeding, this initiative directs system-wide changes to eliminate barriers for families.
Baby-friendly doctors/midwives benefit all families. This initiative helps those families who want to breastfeed, and supports those who have made an informed decision to bottle-feed to do so safely.
- Support, promote, and protect breastfeeding by informing women, so they can make informed decisions about infant feeding.
- Establish a baby-friendly office policy in collaboration with your colleagues and office staff and inform all new staff of this policy.
- Refrain from distributing free formula to women in your office.
- Ensure that your patient education material and magazines do not advertise breast-milk substitutes, bottles, or nipples.
- Display baby-friendly posters that promote breastfeeding.
- Provide a relatively private area in your office where babies can be breastfed.
- Do not refer pregnant women to formula company–run prenatal or postnatal classes.
- Eliminate the practice of accepting free samples of breast milk substitutes or related materials by your office staff.
- Advocate to ensure that the hospital where you provide services is a “baby-friendly hospital.”
- Support continued breastfeeding among mothers who return to workplaces outside their homes by advocating for baby-friendly workplaces. Ensure that your office is a baby-friendly workplace for your own staff.