The Baby Friendly Initiative (BFI) was first established by the World Health Organization (WHO) and UNICEF in 1991. The initiative is a global effort to implement practices that protect, promote and support breastfeeding.
BC Women’s was originally designated in 2008, and this re-designation demonstrates the hospital’s commitment to the best practices outlined in the BFI ten steps and WHO code outcome indicators for hospitals and community health services.
Research has consistently shown the many benefits of mother’s milk as being the optimal nutritional source for infants, and the mother-baby bond of skin-to-skin.
A key practice is to place babies in uninterrupted skin-to-skin
contact with their mothers immediately following birth for at least an hour or until completion of the first feeding or as long as the mother wishes. Families are assisted to recognize when their babies are ready to feed and help is offered as needed.
BC Women’s supports families to make the most informed decision for infant feeding whether it is breastfeeding
, bottle feeding or formula feeding.